exploring the northeast.

  • Ziggy & Allie

The Dog Bed You Never Knew You Needed

According to the AKC, dogs spend about 10-12 hours a day sleeping. If your pup is spending up to half of their day snoozing and counting sheep, shouldn't they have the best bed to rest on? (I'll give you a hint: The answer is yes!)

Well New Label has got your back! Founders Jess and Jon (and their dog Margaux) crafted a beautiful line of dog beds that will have your dog ditching their old, dingy, boring bed in seconds flat!

Design Specs:

Ready to feel really boujee? The vegan leather that is used to make this dog bed is the same leather that is used in the interior of a Tesla. Because our pups expect nothing less than the best.

The leather is not only luxurious, but will withstand just about anything your dog puts it through. It is water resistant, scratch resistant, wipeable (including bleach), breathable, and also repels dirt and fur.

The bottom half of the bed is made of 100% acrylic canvas which is durable, water resistant, stain resistant, and mildew resistant.

The beds come in 3 different sizes and 8 different color options:

Small: 24"L x 20"W x 4"H (for dogs up to 25 lbs)

Medium: 33"L x 25"W x 6"H  (for dogs up to 45 lbs)

Large: 39"L x 31"W x 6"H (for dogs up to 90 lbs)

For reference, Ziggy is 30 lbs and has a size Medium bed.

New Label also offers a one-of-a-kind, hand painted monogram option. Because your pooch deserves a bed as unique and beautiful as they are.

First Impressions:

I have to admit, I wasn't sure how Ziggy was going to feel about trying out a new bed. Since I adopted him, he and his bed have been inseparable. He likes his bed in his crate with his little blanket and nothing makes him happier. But I put the New Label bed to the test anyways. I opened the box, laid it out and let him check it out. Within 2 minutes, he was curled up on the New Label bed, drifting away to sleep. Mind blown.

I left his crate door open as I always do when I went to bed that night and when I went to sleep, he was in his crate. About an hour later, I woke up to his little claws tapping the floor as he switched from his crate to his new bed!!! I never thought I would see the day where Ziggy chose something else over his crate - this bed was instantly Ziggy approved ✔

The insert arrives vacuum packed, so it did take about a day for it to expand and take on it's true shape, but once it did, it was just as stunning as it is in the pictures.


DURABILITY AND BEAUTY. I'm honestly shocked it took me this long to find a bed that offered both of those things. I always feel like I'm picking between one or the other - pretty bed, but it will be falling apart in a couple months. High quality bed, but it's not visually appealing. Finally there's an option that gives you the best of both worlds.

I also love the ease of cleaning it. I'm used to tossing the slip cover to Ziggy's previous beds in the wash - only to find that after a heavy duty cycle, theres still little hairs all over it. Now, I can clean it super quickly and it will actually look clean - not just kind of clean.


As with most high quality, luxury pet items, it costs more than your average bed. Priced at $150 USD, this bed is more expensive than your typical pet store dog bed. But when you think about how many cheap beds your dog will go through in a lifetime due to scratching, chewing, dirt, and just normal wear and tear, this cost is nothing considering it will hold up to everything your dog throws at it and will last you a very long time.

Another MAJOR plus for me are the eco-friendly, health, and safety aspects of the beds. You and your dog can rest easy knowing that:

  • It's Proposition 65 compliant, which means there is no exposure to harmful chemicals

  • It's crafted with high-quality vegan leather (cruelty free - hell yeah!)

  • The canvas on the underside of the bed is made by Sunbrella, who is committed to creating durable, long lasting materials - eliminating the need to repurchase and replace, which ultimately creates less waste

  • The leather is Indoor Advantage Gold Certified, which means it supports a healthy indoor environment

  • The leather also abides by the Healthier Hospitals Safer Chemicals Challenge, which requires that products be free from Formaldehyde, PFC’s, PVC, Antimicrobials, and Flame Retardants.

And city dogs - this bed is for YOU. Because it is made with vegan leather, it's super simple and easy to just wipe down the bed with a damp, soapy cloth. Muddy paws? Got it. Shedding like there's no tomorrow? Easy. Stepped in who-knows-what on the subway? No problem. House breaking mishap? We won't judge. Keeping a clean home is way easier (and prettier) with the New Label Dog Bed.

New Label truly has redefined the standard for dog beds.

Be sure to follow them on Instagram and sign up for their newsletter for more info and future updates.

207 views0 comments

Recent Posts

See All
  • Instagram
  • Pinterest

Ziggy & Me. Connecticut. Proudly created with Wix.com